AI-Powered Resume Builder

AI-driven platform helping students create ATS-friendly resumes with real-time scoring, smart suggestions, and dual optimization for humans and systems.

Role

Role

Lead UX/UI Designer
Lead UX/UI Designer

Duration

Duration

07 weeks
07 weeks

Tools

Tools

Figma, Miro, Google Forms
Figma, Miro, Google Forms

About the Project

An AI-driven resume builder designed specifically for college students, combining intelligent content assistance with real-time ATS optimization and dual preview capabilities to ensure resumes succeed with both automated systems and human recruiters.

🎯 Project Goal

Design a comprehensive platform that empowers college students to create professional, ATS-optimized resumes confidently and efficiently, reducing creation time while increasing quality and success rates.

👥 Target Users

College students and recent graduates (ages 20-24) actively seeking their first professional roles, with limited or no resume experience, and high anxiety about application effectiveness.

The Challenge


Research shows that 75% of resumes never reach human eyes due to ATS (Applicant Tracking System) filtering, yet 80% of college students have never heard of these systems. This creates a critical knowledge gap where qualified candidates eliminate themselves before any human review.

The ATS Black Box



Students invest 6-10 hours creating visually creative resumes that fail ATS parsing without understanding why their applications disappear into the void with zero feedback.

Dual Optimization Dilemma

Existing tools force an impossible choice:

ATS-optimized formats that look boring and unprofessional, or visually appealing designs that get rejected by automated systems before human review.

AI Authenticity Problem



HR professionals report receiving floods of identical AI-generated applications, while students struggle with guilt about using AI assistance and fear their content sounds robotic and inauthentic.

Research Question


How might we help college students create resumes that satisfy both ATS algorithms and human recruiters' 3-5 second scan, while preserving their authentic voice and building confidence in their application effectiveness?

Research & Discovery

Research & Discovery

Research & Discovery

To deeply understand the problem space, I conducted 15 semi-structured interviews with both sides of the hiring equation: students creating resumes and HR professionals reviewing them.

To deeply understand the problem space, I conducted 15 semi-structured interviews with both sides of the hiring equation: students creating resumes and HR professionals reviewing them.

To deeply understand the problem space, I conducted 15 semi-structured interviews with both sides of the hiring equation: students creating resumes and HR professionals reviewing them.

Research Methodology

Research Methodology

Research Methodology

Student Interview Transcripts


10 Participants • 6.5 Hours Total


View Link

HR Professional Interview Transcripts


5 Participants • 3.5 Hours Total


View Link

Competitive Analysis

Competitive Analysis

Competitive Analysis

To understand the existing solution landscape, I systematically evaluated 8 popular resume builder tools across 7 key dimensions:

To understand the existing solution landscape, I systematically evaluated 8 popular resume builder tools across 7 key dimensions:

To understand the existing solution landscape, I systematically evaluated 8 popular resume builder tools across 7 key dimensions:

Critical Gaps Identified Through Competitive Analysis:

Critical Gaps Identified Through Competitive Analysis:

Critical Gaps Identified Through Competitive Analysis:

#1: No Dual Preview Capability

Not a single tool shows both ATS parsing human recruiter view simultaneously. Users forced to optimize for one audience without knowing impact on the other. This creates the exact dilemma students described: choosing between ATS compatibility and human appeal.

#2: AI Lacks Authenticity Balance

Tools either generate generic AI content (losing authentic voice) or provide zero AI assistance (leaving users stuck). No tool successfully balances intelligent assistance with voice preservation—the exact problem students and HR both flagged.

#3: Fragmented Feature Sets



Tools offer partial solutions—scoring OR templates OR AI help—but none integrate the complete feature set students need. Users must use 3-4 different tools, creating friction and inconsistency in their resume creation workflow.

Feature Set

Feature Set

Feature Set

Based on competitive gaps and research insights, I designed 10 integrated features that work together as a comprehensive solution:

Based on competitive gaps and research insights, I designed 10 integrated features that work together as a comprehensive solution:

Based on competitive gaps and research insights, I designed 10 integrated features that work together as a comprehensive solution:

AI Writer's Resume & Cover Letter Generators

Contextual AI that generates draft content based on job title, industry, and experience level while preserving authentic voice through customization requirements.

AI-Powered Resume Suggestions

Real-time intelligent suggestions for improving content—turning experiences into achievements using the [Action + Task + Result] framework with industry-specific examples.

AI Scoring Systems (0-100)

Instant ATS compatibility scoring with detailed breakdown showing exactly what works and what needs improvement across 8 evaluation criteria.

Easy Template Switching with Content Preservation


One-click template changes while preserving ALL content—instantly adapt resume style for Tech, Finance, Creative, Healthcare, or Consulting without rewriting anything.

Digital Resume Links & Job Suggestions


Shareable resume URLs for instant application submission plus AI-powered job recommendations based on skills, experience, and target roles with one-click application.

AI Tips for Improvement


Actionable, specific recommendations—"Change font from Calibri to Arial" not "Font may cause issues"—guiding users to concrete, implementable fixes.

Spell Checker & Grammar Check


Integrated real-time language tools ensuring professional quality with automatic spelling and grammar correction as users type each section.

Revolutionary Dual Preview System


One-click template changes while preserving ALL content—instantly adapt resume style for Tech, Finance, Creative, Healthcare, or Consulting without rewriting anything.

Cross-Platform Accessibility


Seamless experience across desktop, tablet, and mobile devices—create on laptop, edit on phone, share anywhere with full feature parity.

User-Friendly & Accessible Platform


Intuitive interface designed specifically for students with zero resume experience—guided workflows, contextual help, progress indicators, and clear navigation throughout.

Research Findings & Insights

Research Findings & Insights

Research Findings & Insights

From 15 hours of interviews and competitive analysis, I synthesized 87 distinct observations into 3 critical themes that directly informed design decisions.

From 15 hours of interviews and competitive analysis, I synthesized 87 distinct observations into 3 critical themes that directly informed design decisions.

From 15 hours of interviews and competitive analysis, I synthesized 87 distinct observations into 3 critical themes that directly informed design decisions.

The ATS Black Box Problem

Discovery: Students create resumes in complete darkness about whether they'll pass ATS systems—the silent gatekeepers filtering 75% of applications before human review.

"I spent six hours on my resume and it disappeared into the void. No response, no feedback, nothing. I don't even know if a human saw it."


— Priya Kumar, Computer Science Student

Quantitative Evidence from Student Interviews

  • 8 of 10 students had never heard of ATS systems before our conversation

  • 7 of 10 spent 90+ minutes on formatting without knowing if it would work

  • 0 of 10 could explain what makes a resume ATS-compatible

  • Average anxiety level about resume effectiveness: 7.8 out of 10

  • 12% average response rate (2.3 responses per 19 applications submitted)

HR Professional Validation

  • All 5 HR participants confirmed 70-75% parsing failure rate in their ATS

  • Creative formats (multiple columns, graphics, tables) break 100% of the time

  • Even simple formatting errors can cause complete rejection

  • Most common issues: multi-column layouts, text boxes, headers/footers, fancy fonts

  • PDFs can fail if image-based rather than text-based

"75% of resumes we receive have parsing errors. Qualified candidates eliminate themselves before I ever see their name because our

system couldn't read their resume properly."

— Rahul Sharma, HR Manager at Tech Startup (8 years experience)

Design Implication

Must provide real-time ATS preview showing users EXACTLY what the system "sees" versus what they created, with specific actionable improvement suggestions. Users need visibility into the black box to make informed formatting and content decisions.

Blank Page Syndrome + Achievement Articulation Gap

Discovery: Students freeze when translating experiences into professional achievements, spending 23 minutes average stuck on blank screens, uncertain what counts as accomplishments.

"I stare at 'Describe your experience' for 20 minutes straight. I genuinely don't know what counts as an 'achievement' when I've never had a real job."


— Arun Patel, Marketing Student

Student Struggle Evidence

  • 9 of 10 students struggled significantly with achievement articulation

  • Average time stuck on blank screen per section: 23 minutes

  • 7 of 10 expressed not knowing what "qualified" means without work experience

  • Students spent 70% of time on formatting, only 30% on content

  • 6 of 10 used AI tools but felt resulting content was inauthentic

What HR Wants (But Students Don't Know)

  • All 5 HR participants want quantifiable achievements with specific numbers

  • Format preferred: [Action verb] + [What you did] + [Quantified result]

  • Generic descriptions ( "Helped with project") provide zero value

  • Numbers instantly make accomplishments credible and concrete

  • Students dramatically undersell themselves by describing activities vs. outcomes

"Students write job descriptions, not accomplishments. 'Managed social media' tells me nothing. I want to see: 'Grew Instagram following 900% in 6 months, increasing event attendance 20%.' See the difference?"

— Rahul Sharma, HR Manager

Design Implication

Need AI-assisted content generation with contextual prompts that transform experiences into achievements. Ask "What results did you achieve?" instead of "Describe your duties." Provide achievement framework templates and industry-specific examples while requiring user customization to preserve authentic voice.

Format vs. Content Misallocation

Discovery: Students invest 70% of creation time on formatting decisions (margins, fonts, spacing) while HR cares infinitely more about content—creating massive effort/value mismatch.

Time Investment Mismatch

  • Students spent average 70% of time on formatting, 30% on content

  • 4 of 10 students: "I made it visually beautiful but got zero callbacks"

  • Average 6 hours spent on formatting alone across multiple resume versions

  • Every template change required complete reformatting, wasting hours

HR Unanimous Agreement

  • All 5 HR participants said content matters "infinitely more" than visual design

  • Simple, ATS-safe formatting preferred over creative designs 100% of the time

  • Beautiful resumes that break in ATS are worse than plain ones that work

  • Formatting only matters enough to ensure ATS compatibility and readability

"Content beats design 100% of the time. I don't care if your resume is pretty. I care if you can clearly communicate what you accomplished and why it matters."

— Sanjana Krishnan, Consulting Firm Recruiter (10 years experience)

Design Implication

Completely automate formatting decisions. Provide ATS-safe templates by default that maintain professional appearance. Enable one-click template switching while preserving all content. Focus user attention entirely on content quality and achievement articulation—the only thing that actually matters to hiring success.

User Personas

User Personas

User Personas

Synthesizing research into two primary user archetypes representing our target audience and key stakeholder:

Synthesizing research into two primary user archetypes representing our target audience and key stakeholder:

Synthesizing research into two primary user archetypes representing our target audience and key stakeholder:

👩‍🎓

Priya Kumar | Final Year CS Student

Background

GPA 3.7, completed 1 internship, 3 course projects

Applying for entry-level developer and internship positions

Never created professional resume before college career fair

Goals

Land first tech job that validates her skills and education

Create resume that looks professional despite limited experience

Feel confident her application will actually be reviewed

Frustrations

No idea what recruiters actually want to see on resumes

Spent 8 hours, still uncertain if resume will "work"

Worried about ATS rejection but doesn't understand systems

Doesn't know how to prove she's qualified with limited experience

Behaviors

Researches extensively but finds conflicting advice

Seeks validation from friends, family, career counselors

Rewrites resume multiple times based on feedback

Experiences high anxiety about application effectiveness

"I've never had a real job. How do I prove I'm qualified when my resume competes with people who have years of experience? I just want to know if what I'm submitting is good enough."

👨‍💼

Rahul | Recruitment Manager

Background

8 years recruitment experience, tech startup environment

Reviews 100-150 resumes weekly across multiple positions

Uses Greenhouse ATS, sees 75% parsing failure rate

Goals

Quickly identify qualified candidates from large applicant pools

Spend less time on poorly formatted or irrelevant resumes

Find genuine talent vs. keyword-stuffed or AI-generated applications

Frustrations

75% of resumes have ATS parsing errors, wasting his time

AI-generated resumes all sound identical and generic

Students write activities instead of quantified achievements

Creative resumes break completely in his system

Behaviors

Spends 5-7 seconds per resume on first screening pass

Looks immediately at: current title, company, summary

Moves on instantly if resume doesn't grab attention

Values specific quantified achievements over vague descriptions

"I spend 5 seconds per resume on first pass. If it doesn't immediately show relevance with concrete achievements, I move on. Content beats design every time—but the resume needs to pass ATS parsing first."

Solution Design

Solution Design

Solution Design

Translating research insights into an integrated platform where 10 features work together to solve every identified pain point through a cohesive user experience.

Translating research insights into an integrated platform where 10 features work together to solve every identified pain point through a cohesive user experience.

Translating research insights into an integrated platform where 10 features work together to solve every identified pain point through a cohesive user experience.

1. Show, Don't Tell

From Finding #1: Provide real-time preview of how resume performs for both ATS and human reviewers—eliminate the black box completely.

2. Guide Without Controlling

From Finding #2: Offer intelligent AI suggestions that preserve authentic voice. Assist content creation but require user customization—never auto-generate.

3. Optimize for Both

From Findings #1 & #3: Satisfy ATS requirements AND human 5-second scan simultaneously—users shouldn't have to choose between audiences.

4. Build Confidence Through Validation

From All Findings: Provide specific, actionable feedback showing exactly what works and what to improve—eliminate uncertainty completely.

How Features Work Together

How Features Work Together

How Features Work Together

Rather than offering isolated tools, I designed an integrated ecosystem organized around the three phases of resume creation:

Rather than offering isolated tools, I designed an integrated ecosystem organized around the three phases of resume creation:

Rather than offering isolated tools, I designed an integrated ecosystem organized around the three phases of resume creation:

Phase 1: CREATE

Active Features: AI Writer + Smart Suggestions + Grammar Check


Work together to help users generate quality content quickly. AI suggests achievement frameworks, grammar check ensures professional quality, smart suggestions optimize as users type—all while preserving authentic voice.

Phase 2: OPTIMIZE

Active Features: Dual Preview + AI Scoring + Improvement Tips + Template Switching


Show users exactly how resume performs. Dual preview reveals ATS parsing + human scan simultaneously. Scoring quantifies effectiveness (0-100). Tips provide specific fixes. Template switching lets users optimize for different industries instantly.

Phase 3: APPLY

Active Features: Digital Links + Job Suggestions + Cross-Platform Access


Make application effortless. Digital links enable instant sharing. Job suggestions surface relevant opportunities. Cross-platform access means users can apply anywhere, anytime from any device.

Testing & Validation

Testing & Validation

Testing & Validation

Three rounds of usability testing with 20 participants validated design effectiveness and identified critical improvements.

Three rounds of usability testing with 20 participants validated design effectiveness and identified critical improvements.

Three rounds of usability testing with 20 participants validated design effectiveness and identified critical improvements.

Testing Methodology

Testing Methodology

Testing Methodology

Round 1: Low-Fidelity (5 users)

Focus: Information architecture, feature prioritization, workflow


Key Learning: Users wanted AI suggestions visible without modal overlay—led to side panel design

Round 2: Mid-Fidelity (5 users)

Focus: Interaction patterns, AI placement, dual preview layout


Key Learning: Generic ATS scores weren't enough—users needed specific improvement tips

Round 3: High-Fidelity (10 users)

Focus: Task completion, time-on-task, satisfaction, final validation

Participants: Final year students matching target demographic, no prior exposure to design

Tasks Measured

  • Task 1: Create complete resume from scratch including education, experience, skills

  • Task 2: Optimize resume to achieve 85+ ATS compatibility score

  • Task 3: Use AI suggestions to improve one work experience description

  • Task 4: Switch template style and export final resume

Tasks Measured

  • Task 1: Create complete resume from scratch including education, experience, skills

  • Task 2: Optimize resume to achieve 85+ ATS compatibility score

  • Task 3: Use AI suggestions to improve one work experience description

  • Task 4: Switch template style and export final resume

Tasks Measured

  • Task 1: Create complete resume from scratch including education, experience, skills

  • Task 2: Optimize resume to achieve 85+ ATS compatibility score

  • Task 3: Use AI suggestions to improve one work experience description

  • Task 4: Switch template style and export final resume

Quantitative Results

Quantitative Results

Quantitative Results

Three rounds of usability testing with 20 participants validated design effectiveness and identified critical improvements.

Three rounds of usability testing with 20 participants validated design effectiveness and identified critical improvements.

Three rounds of usability testing with 20 participants validated design effectiveness and identified critical improvements.

90%

Task Success Rate

9 of 10 participants completed all 4 tasks successfully

↑ 125% improvement vs. 40% baseline with existing tools (Competitive-1 used for comparison)

87/100

ATS Compatibility Score

Average ATS score of created resumes

↑ 107% improvement vs. 42/100 baseline from student interview data

12 min

Average Completion Time

Mean time to create complete, optimized resume

↓ 73% time reduction vs. 45 minute baseline (33 minutes saved per resume)

4.5/5

User Confidence Score

Post-creation confidence about resume effectiveness

↑ from pre-test average of 2.8/5 (61% confidence increase)

Qualitative Feedback

Qualitative Feedback

Qualitative Feedback

"I finished in 15 minutes what usually takes me hours and hours. And it actually looks professional. The dual preview gave me so much confidence—I could see exactly what recruiters would see."

— Test Participant #12 (ECE Student)

"The AI suggestions helped me articulate my accomplishments without making me sound like a robot. I still felt like it was my authentic voice, just more professional."

— Test Participant #7 (CS Student)

"For the first time ever, I feel like I actually know what recruiters want. The 5-second scan heatmap was eye-opening—I completely restructured my resume based on what it showed me."

— Test Participant #15 (Finance Student)

"Being able to switch templates without losing my content is game-changing. I could customize for tech companies vs. finance companies in literally 2 seconds."

— Test Participant #4 (Business Student)

Design Iterations Based on Testing

Design Iterations Based on Testing

Design Iterations Based on Testing

Iteration 1 → 2

Changed: AI suggestions from modal overlay to persistent side panel


Why: 4 of 5 users in Round 2 lost context switching between modal and resume. Side panel enables simultaneous viewing

Iteration 2 → 3

Changed: ATS score from simple 0-100 number to score + specific improvement checklist


Why: Users said "85/100 is nice but what do I fix?" Need actionable guidance, not just scores

Iteration 3 → 4

Changed: Onboarding from 8 screens to 3 screens with optional detailed tour


Why: Users wanted to start building immediately. Moved education to progressive disclosure

Reflection & Learnings

Reflection & Learnings

Reflection & Learnings

✅ What Worked Exceptionally Well


  • Research-driven design: 15 interviews revealed non-obvious pain points (ATS black box, achievement gap) that competitive analysis missed

  • Iterative testing: Three testing rounds improved task success from 40% to 90%—validation that iteration works

  • Dual preview innovation: Solved the core "choose between ATS and humans" dilemma elegantly—most praised feature in testing

  • AI assistance balance: Successfully balanced intelligent help with authentic voice preservation—users never felt like content was robotic

🔄 What I Would Do Differently


  • Longitudinal research: Follow participants through actual 3-month job search to measure real-world outcomes (interview callbacks, job offers)

  • Broader user testing: Include career changers and experienced professionals updating resumes—validate design patterns transfer beyond students

  • Earlier technical collaboration: Involve engineers in week 2, not week 8—learned late that real-time AI processing created performance constraints requiring interaction redesign

  • Accessibility testing: Conduct testing with assistive technologies (screen readers, keyboard navigation)—critical gap before any launch

🌱 Key Skills Developed


  • Research synthesis mastery: First project synthesizing 15+ hours of interview recordings into actionable insights—learned pattern identification and theme extraction

  • AI interaction design: Developed deep understanding of when automation helps vs. hurts UX—critical for designing trustworthy AI features

  • Stakeholder balancing: Navigated tension between student needs (guidance, confidence) and HR needs (quality, authenticity)—learned that serving both creates better outcomes

  • Quantitative validation: Improved ability to design testable hypotheses and measure improvements objectively through success rates, time-on-task, and satisfaction metrics

🚀 Future Enhancement Opportunities


  • Mobile-first redesign: 90% of job seekers use mobile for search—next version should prioritize mobile creation, not just responsive viewing

  • Collaborative features: 4 of 10 test participants mentioned wanting peer feedback—explore features for friends/mentors to review and suggest improvements

  • Interview prep integration: Resume is step 1—extend platform to help users prepare discussing achievements confidently in interviews using same AI technology

  • Industry-specific intelligence: Expand beyond 5 templates to role-specific optimization (SWE vs. Product Manager vs. Data Analyst different priorities)

  • Resume analytics: If users opt in, aggregate data about which elements correlate with higher callback rates—create data-driven suggestions

Impact Summary

Impact Summary

Impact Summary

This project demonstrates that thoughtful, research-driven design can solve complex dual-optimization challenges. By making ATS systems visible rather than mysterious, providing intelligent assistance without compromising authenticity, and automating low-value formatting work, we can dramatically reduce student stress while improving resume quality.

This project demonstrates that thoughtful, research-driven design can solve complex dual-optimization challenges. By making ATS systems visible rather than mysterious, providing intelligent assistance without compromising authenticity, and automating low-value formatting work, we can dramatically reduce student stress while improving resume quality.

This project demonstrates that thoughtful, research-driven design can solve complex dual-optimization challenges. By making ATS systems visible rather than mysterious, providing intelligent assistance without compromising authenticity, and automating low-value formatting work, we can dramatically reduce student stress while improving resume quality.

User Impact

73% time savings, 107% ATS score improvement, 61% confidence increase—students create better resumes faster with dramatically less anxiety

Business Value

Higher quality applications benefit employers—fewer parsing errors, better-articulated achievements, more authentic candidate differentiation

Key Innovation

Industry-first dual preview system showing real-time ATS parsing alongside human scan—solving the "choose your audience" dilemma elegantly

Let’s make something great together! 😊

Feel free to reach our if you want to collaborate with us through Calendly.

Siva Madhubakkiyam © 2025. Designed by ❤️ Siva Madhubakkiyam

Let’s make something great together! 😊

Feel free to reach our if you want to collaborate with us through Calendly.

Siva Madhubakkiyam © 2025. Designed by ❤️ Siva Madhubakkiyam

Let’s make something great together! 😊

Feel free to reach our if you want to collaborate with us through Calendly.

Siva Madhubakkiyam © 2025. Designed by ❤️ Siva Madhubakkiyam

Let’s make something great together! 😊

Feel free to reach our if you want to collaborate with us through Calendly.

Siva Madhubakkiyam © 2025. Designed by ❤️ Siva Madhubakkiyam

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